Measuring the impact of your personalization strategy
![3D illustration of purple and turquoise spheres organized in a way that simulates data](https://cdn.kinandcarta.com/-/media-assets/images/kincarta/insights/2024/06/thread-measure-personalization/kc-thread8-measuring-impact-blog-banner-v1.jpg?as=0&iar=0&w=1200&rev=ab0dbb8fb62141a68e04797723623e7e&hash=D4727B16A4803826C2839E890BB815BB)
Personalization is the new battleground for customer loyalty, with businesses combining data, technology, and real-time insights to create tailored interactions. But how do we measure the true impact of an enterprise personalization strategy?
The stakes are high, with customers skeptical of whether personalization is a good deal for them. In fact, 54% of people believe what they get from retailers isn’t worth the personal data they provide to loyalty schemes.
With the right approach, personalization can go from buzzword to a real driver of lasting customer relationships that can have a significant impact on your bottom line.