Young people in particular are struggling under financial pressures that can make traditional goals hard to reach.
Having been absent from the UK retail banking market for a number of years, ING’s Innovation Centre approached Kin + Carta Create to collaborate on a new, outcome-led strategy to address this core customer segment.
Capitalising on the opportunities heralded by Europe’s PSD2 Directive, the result is Yolt: an exciting new product that takes advantage of a more open financial context to help young Europeans reclaim control of their financial future.